Author Archives: Jaye Lapachet

Offboarding as a KM Activity

Offboarding is a KM activity because we transfer knowledge about the workings of an organization from members of the community leaving us to those who will continue the work. Most established companies have a robust corporate general offboarding process that involves a variety of activities and meetings with your management team members, IT and HR. Knowledge sharing specific to your department is not always included in the general offboarding process.

Sharing department and team practices, helpful websites, and tips and tricks during offboarding helps vital work continue. For example, discussing the most important drive folders and how they are used can be helpful in keeping documents available to those who will continue the work. Sharing this type of information always enables a team member to find documents faster and more easily after a colleague departs.

You can easily create an offboarding program in your department using existing tools.

Start small. First, decide on the key pieces of knowledge that will help your team continue their vital work, uninterrupted. Second, set up the expectation that these practices are important during onboarding. Third, at team meetings, share small bits of information about what to store where. Finally, regularly remind team members that they need to move all project-related documents to a shared drive.

Setup 1-on-1 meetings with people who are leaving. Future retirees and others who have been with the company for a long time, or hold extensive specialized knowledge, are especially important to interview. They may have links to relevant information silos that are not obvious, or are not available, to newer employees. People with a lot to share may require several meetings to get everything organized for future use. You might also consider a recorded interview, such as an oral history. Even a simple recording can be reviewed at a later date

An organization-wide offboarding gives employees a good overview of the policies and procedures in which they must engage before their departure date. However, a local, more department or project focused onboarding/training will help departing team members feel more comfortable. It will also help them feel like their work will continue and they won’t leave their team members hanging.

-A version of this article was first published at Roche and Genentech-

Reboarding as KM Activity

Reboarding is a mini-version of onboarding. People who are returning from various types of leaves or sabbaticals as well as those left behind benefit from reboarding.

In addition to planned medical leaves, sabbaticals and parental leaves, reboarding can be helpful if you “reopen your offices after a lockdown or temporary business shutdown.”  Additionally, reboarding, rather than traditional onboarding can really make a difference when a contractor joins in a permanent role, or a former colleague returns after some time away at another company. After all, these latter types of colleagues remember some things from their previous tenure, but need an update or to be reminded.

As I discussed in our articles on onboarding and offboarding, Knowledge Management (KM) is a structure in which reboarding can be slotted at the department or functional level for a high level of effectiveness. Yes, HR probably has a company-wide process, but reboarding planning at the department or functional level is a must for the daily work of the department.

A successful reboarding program requires planning. It also needs to start long before someone goes on leave. It requires having a comprehensive work coverage plan and is a great time to evaluate the workloads of the team. Having a plan in place will help everyone remember things that are important, but don’t come up daily. After a 4 month leave, you may not remember your passwords. If someone has created a strategy for dealing with that before you, use their tacit knowledge.

One of the most important reasons for a reboarding process is to keep valuable employees. You want to keep valuable employees at the department or functional level to continue valuable work, prevent lags in research or important projects and prevent high costs of retraining. There are many other reasons that are relevant to your specific industry.

When people leave the department, they take a lot of institutional memory with them. If you do not have a good way to capture tacit knowledge, then they will be leaving a big hole in your department. The other thing is that training someone new, if you can find them, costs a lot and takes time.

Another important aspect, which reboarding addresses, is fear. Going on a leave means that your employee won’t be seen, so they fear they will be forgotten. Having a plan in place means everyone knows what is happening from the day the plan is started until 4-6 months after the employee’s return. Anxiety has a huge effect on the business. Alleviating as much anxiety as possible is critical to the overall success of the business. People’s fears have to be addressed in a compassionate and concerned way in order to do their best work.

Medical leaves can be harder to plan because they often happen suddenly, thus it is important to engage in succession planning as well. However, the same process teams use for parental leaves, sabbaticals and exchanges can be used for planned medical leaves. Information about workloads and what people do can be fed into the succession planning system.

Supportive managers must never assume. They should not assume that returning new mothers want a lighter workload. Managers should not assume that someone who has returned from a difficult medical leave wants to work fewer days. These questions all need to be part of the reboarding discussion when planning. Managers may need additional training if they are uncomfortable with the messiness surrounding leaves and reboarding.

Beyond HR, support for reboarding can be provided by peers. Organize Communities of Practice that consist of working mothers and/ or working fathers who can provide peer support for parental leaves. CoPs can host a variety of sample documents and provide practical tips and tricks. Additional CoPs can be useful for those returning from medical leaves or sabbaticals. Peer-to-peer CoPs can provide a supportive environment and really help companies reduce turnover.

Implementing Knowledge Management requires time, effort, and ongoing maintenance. While immediate results may not be apparent, the long-term benefits for the company, departments, and teams are substantial.

Resources:


-A version of this article was first published at Roche and Genentech-

Succession Planning as a KM Activity

A few weeks ago, we talked about Onboarding as a KM Activity. In some ways, onboarding is A beginning of the KM process. It is not necessarily THE beginning. It is definitely one of the first steps in the knowledge management process from the user point of view.

In that same way succession planning is an ending. Succession planning is a tool which helps departments to keep their work moving forward as people come and go. We all want everything to stay the same, but if we know anything it is that only change is constant. We have to plan for the changes that will come. In this article we will talk about some steps KM people can take to prepare for inevitable changes.

The goal of succession planning is to promote smooth transitions. At many companies, contractors take a burden of work off full-time, regular employees, but their tenures are often shorter than we would like. Smooth transitions from one employee to another or from contractor to employee encourage seamless knowledge flow. Seamless knowledge flow is something we use to improve the opportunities for innovation. Innovation is what companies need to achieve success in the market. In order to maintain the programs and projects on which they have worked, we need constant knowledge flow. In order to enable constant and smooth knowledge flow, we need succession planning.

First: Plan. Think about things you picked up from your predecessor and what you needed to do to continue his or her work. Think about how you can make that transition for your successor smoother. We will discuss tacit knowledge in a future article. Transferring tacit knowledge is critical for smooth knowledge flow.

Second: Document. Create Work Aids for how to complete complicated or confusing tasks. Use the same template and precede each process title with a description such as “KM Work Aid.” This title makes finding work aids and process documents easier. Use documents, videos or any other technology that works to capture tacit knowledge.

Third: Communicate. Full text search does not always find the exact information for which we are looking. If you find information you know will be helpful to your team, put it in places where others can find it. Finding is improved when people include a ‘resource’ tab, for example, in your planning documents. Use the resource tab to link to documents that might be helpful later. This practice also provides context for related documents.

Fourth: Use the Tools. This means that you need to understand the features and functionality included in the various tools to which you have access. Using the available tools effectively can promote smooth transitions. For example, think about permissions. Decide early on what permissions your documents need for the future. If you are creating process documents, make them widely available from the start. This will save you time later because you won’t need to revisit documents and change permissions or respond to a constant stream of emailed access requests. Tending to permissions early also means that you won’t have to change the owner if you leave for your next opportunity.

Generic accounts are also a useful tool. If your department has a position that is continually filled by contractors, the transition will be smoother if a generic email account is used for certain services, such as support. Generic email accounts also help when people go on vacation, maternity leave or sabbatical. Wouldn’t it be great not to come back to a month’s worth of old help requests? Apply generic accounts to website ‘Contact Us’ links, to analytics tools/accounts and to survey forms. Generic email accounts allow teams to share the burden of a variety of tasks as well as providing context for new employees.

There are many other ideas for succession planning that can be developed using the tools you use every day.

Succession planning does not just mean that tasks are transferred to successors more quickly. Succession planning also means that you don’t have to recreate boring, but important, processes each time you perform the process or transfer the information to another person. The ultimate goal of succession planning should be to prevent or minimize interruptions. If processes are documented and processes do not require changes very often, you and your colleagues will save time, or gain time and can use that time to innovate.

-A version of this article was first published at Roche and Genentech-

Guidelines for Improving Knowledge Transfer

Work Aids, Work Instructions, SOPs are all names for documents that tell people how to complete a task. The goal of work aids is always to share or transfer knowledge.  Work instructions are particularly helpful when the text caters to people who might be starting a new job, taking over new duties, or moving to a new department.

Below, I have detailed different ways to create work aids, what they can contain and some ideas for templates. The key to the whole process is that the creation and maintenance of work aids needs to be part of EVERYONE’S job description. Everyone means from the CEO to the janitor and the summer intern. Nobody can be exempt. It needs to be part of the company culture. Start small, lead by example and grow the expectation.

Each Work Aid document can contain relevant information pertaining to the department, organization or function and there can be multiple Work Aids on the same topic, especially if the point-of-view is important. In this article, I have provided some general guidelines to help those writing work aids.

Work Aids can include different elements. There should be enough flexibility in your process so that people do not feel constrained when they create or update their work aid. Depending on the task, Work Aids can include steps in a process, sample emails or database entries. As mentioned, multiple work aids can support one process. Multiple smaller documents are helpful when a task involves multiple technologies, multiple people or a complicated work process.

The most important aspect of this process is to get something on paper (on the screen!). Videos and podcasts can be a great way to communicate information, too. Getting started is key. Good intentions are worthless if they are only talk. Images definitely help communicate effectively, mostly because the information is communicated faster, making the instructions easier to skim. We all know the saying that a picture is worth 1, 000 words. It is true.

It doesn’t matter if your first draft is perfect. There will always be updates. As you remember forgotten steps or have an updated email example, update your document.

Create a Work Aids folder accessible by everyone in a location everyone can find, such as team drive or cloud location. Use the same location to store all department Work Aids. Advertise this location and its purpose at every opportunity.

Your department leadership must take an active interest in Work Aids by supporting their creation and maintenance. The consistency they create in work and their part in helping people learn processes faster is a boon to the department. By supporting a culture of Work Aid creation, department leadership can help spread the practice to other departments.

Colleagues will have an easier time getting started on work aids specific to their job when a department template exists. Templates help people start writing. Knowing the basic information your team needs makes the work aid immediately relevant. A template also helps users of the work aids know what to expect.

Templates can include

  • KM Work Aid: <Enter name of Process>
  • Background:
  • Steps:
  • Notes and Other Information:
  • Update Date(s)

KM Work Aid: <Enter name of Process>

Naming the process helps people find your Work Aid. We use the name of the process as the name of the document to improve retrieval. Use common terminology and omit abbreviations.

Background:

First decide if the background is important. If it is then answer some questions such as

  • What is the story of this process?
  • What is the background?
  • Who started it?
  • Why was the process started?

Sometimes knowing the background helps people understand why the steps are listed the way they are or why the specific procedures are important. This might seem obvious today, but a year from now, the knowledge might be forgotten. Also, background will help you know when the Work Aid is out of date and no longer needed.

Enumerate the Steps:

This section is simply the steps in a process. Remember the more information the better while keeping in mind that a wall of text isn’t always helpful. Add bullet points, images and links, where relevant, to break up the text describing the process.

Update:

It is important to update Work Aids, and all KM documents. Create a schedule where this task is done once a year at the very least.

Work Aids are tangentially part of onboarding, though they may not be used until a task comes up where someone needs help. Thus, Work Aids may more rightly be considered part of succession planning.

One part of the offboarding process should be for people, especially if the person leaving, to update Work Aids. If there are no Work Aids to update, the person should create them.

Work Aids help transfer knowledge, which improves continuity of work and keeps departments running smoothly. The consistency they create in work and their part in helping people learn processes faster is a boon to the department and the entire organization.

You have to figure out what works for your organization. You can implement a Work Aids program in your department even if there is no company-wide program.

Knowledge Management doesn’t work without the commitment of management.

-a version of this article was published at Roche/Genentech in October 2023-

Breaking Down Silos

At a conference I attended, knowledge management team members discussed a vibrant KM community as a way of breaking down silos. Sharing information person to person across departments and divisions is a great way to share information. This type of sharing can also be time consuming and rely on serendipity. Often, Communities of Practice can solve cross departmental and divisional problems.

Recently, APQC* talked about breaking down silos as well. Silos can protect information, but silos also “prevent groups across an enterprise from collaborating toward common goals like process improvement or innovation.”

Silos can be a product of competition. Departments will sometimes hoard information so members get better bonuses or credit for finishing a project ahead of schedule. Silos can also be the result of the way information storage systems were developed.

There are many ways to break down silos in addition to person to person.

  1. Publicize your projects
  2. Publicize your tools
  3. Read newsletters, articles and project reports (the other side of numbers 1 & 2).
  4. Attend cross functional meetings about a variety of topics. You never know what you will learn
  5. Assign cross departmental liaisons
  6. Respond to requests for information within your company, or externally according to company guidelines.

Publicizing your projects not only helps others understand what you are doing, but allows you to share how you got the work done. This is a great way to talk about the innovative spreadsheet you created to make work easier or the slide deck template you created to ensure all team members were using something that identified them as part of the department.

Do you use special tools? Do you use standard tools in an innovative way? One of the best ways to break down silos is to use standard tools and share how you use them. Don’t share a standard IT tutorial, but share how you took the tutorial and made the tool your own.

Read newsletters, articles and project reports to find out what innovative tools or processes were created to accomplish team goals. Many organizations publish a newsletter. In large organizations, many newsletters are published. Skimming a variety of these information sources regularly gives you insights into what is going on in other parts of the organization. I have seen a KM Specialist translate IT’s missives into tutorials that helped her team work smarter. She, then, shared the information on the department website and with other KM professionals via a newsletter. The readers could then take the same information, reuse it and morph it into something else that was new.

Attend cross functional meetings about a variety of topics. You never know what you will learn. While we are all busy, you find some of your best ideas by attending events and meetings where you are a little out of your comfort zone. You also make connections that you otherwise would not have made. You have to pay better attention, thus you hear things you may not have heard before. Sometimes these ideas turn into something that can help you in your work or provide a connection that you wouldn’t have otherwise found.

Assign cross departmental liaisons. Since KM people often work alone, they tend to seek out other KM people and, naturally, act as liaisons. When you do not yet have a dedicated KM person on your team, it is important to assign someone to reach out to other departments until you can budget for a dedicated KM person.

Breaking down silos is a great way to be able to reuse information others have developed.

References:

  • APQC, Breaking Down Silos For Better Collaboration article

*Nota bene: APQC is a membership institution and you may need access through your organization.

Onboarding as a KM Activity

On-boarding is a Knowledge Management activity because we transfer knowledge about the workings of an organization to new members of the community. Most companies have robust general on-boarding processes that involves a variety of trainings and meetings in different formats. Knowledge sharing specific to your department is not always included in the on-boarding process.

Sharing department and team practices, tips and tricks when a new person starts helps them get up to speed faster and feel more included. For example, sharing the most important places to store information enables a new team member begin to assemble important navigation information. Information that seems self-evident isn’t always to someone who is not familiar with the culture.

You can easily create an on-boarding program in your department using existing tools. Contact your KM team.  Check the resources already in place or those that may easily be findable. Start small. Decide on the key pieces of knowledge that will help your new team member feel productive quickly. Perhaps there are some basic resources that would help your new people get oriented faster such as the URL to department portal page, a list of bios of the leadership team, links to relevant information silos that may not be obvious to someone new. Also, recorded trainings, any local help pages and tips and tricks for using an internal search engine are helpful in getting people up and running quickly. Perhaps showing people what to store where would prevent problems later?

Gather the basics together in a formatted document or on an Intranet page for easy access.  Send the document or instructions on how to access the information regularly to new team members. Eventually, you could turn this document or page into a 15-30 minute meeting, in which you could show the resources. A once a month, in-person, orientation meeting for everyone new would also introduce new team members to each other to start creating bonds. Inviting the entire department periodically would give seasoned members of the department insights into the Knowledge Management program and, maybe, teach them a thing or two.

The organization-wide on-boarding gives new employees a good overview of the entire organization, its policies and procedures. However, a local, more department or project focused on-boarding/training will help new team members feel more comfortable and help them feel more proactive faster.

Contact me if you want more information or sample documents

 

-A version of this article was first published at Roche and Genentech-

New Knowledge New Opportunities

For the past three years I have worked at large pharmaceutical company in knowledge management (KM). I worked with great people, passed on KM techniques and strategies to help improve efficiencies and I learned A LOT.

APQC CKM

APQC CKM

During that time I also studied for a was awarded Knowledge Management certification from APQC. The APQC program is an amazing experience. It is one I would highly recommend to anyone interested in knowledge management certification.

In the next days and weeks, I will share some of what I learned at both the pharma company and from APQC.

I hope you will engage with me. I am interested in the KM problems you find at your company and what you are doing to resolve them.

Mining Institutional Knowledge

Mining Institutional Knowledge: Using Text and Data Mining to Enhance Discovery

The speakers were Mary Ellen Bates and Chris Bendall.

Mary Ellen’s bio: Mary Ellen Bates is the owner of Bates Information Services, providing strategic business decision support to business professionals and consulting services to the information industry. Based near Boulder, Colorado, her passion projects are beekeeping and coaching fellow solopreneurs.

Chris’ bio: During the last 14 years at Springer (and since 2015 Springer Nature) Chris has worked in Editorial, Product and Business Development roles, with a focus on Springer Nature’s fastest growing sectors including: regional expansion, open access, corporate markets and data services. One of his current projects is developing the infrastructure and business models to enable text and data mining of SN content for a variety of use cases from hypothesis generation to knowledge management. Chris came to Springer after a postdoc in geochemistry and a focus on gold exploration. While no longer an active researcher, his work at Springer Nature supports researchers everywhere.

The session was described as ” This session looks at the role info pros can play in mapping content with specialized tools and resources to enhance discoverability and support the strategic goals of their organization. Mary Ellen Bates reviews some of the initiatives that knowledge managers and special librarians have led to enhance information and map internal and external content through text and data mining, and offers a checklist of the questions an info pro needs to ask when evaluating knowledge mapping tools. Chris Bendall of Springer Nature discusses how info pros can leverage their specialized internal knowledge structure and work with online content providers to best address the needs of their clients and researchers. A corporate librarian/knowledge manager will describe how they implemented a KM project in which text and data mining tools were effectively applied.”

There is a white paper associated with this presentation. She also wrote an earlier paper on TDM and info pros. Springer Nature now has a new blog about modern librarians. I haven’t had a chance to look at any of these resources yet.

Examples of datasets can be found at: https://datasetsearch.research.google.com/ and at: https://tdm-pilot.org/builder/

Text and Data Mining (TDM)

  • automated process
  • large amounts of data
  • purpose is either increase discoverability of underlying content or discerning patterns
    • increase recall with precision
    • outcome of the most relevant articles – semantically enriched data exposes the relationships so you get exactly what you are looking for
    • find patterns and trends across a dataset. TDM helps you find these when you don’t know what you are looking for

Enhance access to full text. By getting better result you can associate value with output. The outcome isn’t full text articles, so the value is invisible. The datasets create relationships that leads to full text articles.

TDM licensing is a challenge for all parties, because it is new and not as well understood.

What TDM requires:

  • good dataset with consistently applied metadata
  • info pros can help evaluate fee vs. free datasets
  • info pros know about internal datasets
  • info pros can evaluate datasets outside the clients’ subject area
  • info pros can bring in the right structure such as APIs, other taxonomies that might be appropriate for current project. We make relationships with other departments so we know what is out there
  • We can evaluate open access models
  • We bring focus and functionality to the data once it comes in house. I really like this comment. We can do good work once the we have access to the info
    • expand ideas of how to use info
    • find datasets with consistent metadata
    • know how users query

Be Chief Ontonoly Officer

  • id internal silos, etc
  • sell the value of sharing
  • facilitate resource coordination
  • show value of cross platform searchability of resources

Explore adding TDM to content licensing

  • we are all figuring this out as we go along
  • we bring an enterprise wide knowledge to these discussion

What to Ask Before a TDM project

  • Truly, what is the outcome of the project supposed to be. Helps define and clarify TDM projects
    • uncover existing content
    • OR find new patterns
  • What data do you need?
  • Do they need APIs developed?
  • Already have a Knowledge map or structure or do they need that evaluated?
  • Can this dataset or metadata be shared later enterprise-wide?
  • Should we get an institutional license later?
  • Are there other stakeholders we can get involved to help with funding?
  • What are your plans for archiving content and metadata later?
  • What user supprot are you expecting?

Springer Nature has TDM licensing examples

Chris Bendall talked second. He is responsible for understand customer needs, determining value for TDM.

One thing TDM can help combat is information overload. AI and machine learning technologies helps with this. There were several examples of genes discovered by AI that could help develop drugs for a variety of conditions including COVID-19.

Chris mostly showed use cases related to drug development as well as other research areas. i asked about any concerns about AI getting out of control and Mary Ellen responded “AI is still just an algorithm – at least in the context of TDM – and all it’s doing is calculating and telling us what it discovers. It’s up to humans to make decisions and take action. And unforeseen directions can be valuable – sometimes TDM surfaces unexpected insights or connections.”

He mentioned KM systems linking internal and external information.

AI can also auto-summarize datasets and put them together into a variety of formats such as books and papers. I wasn’t clear whether these groupings were edited or reviewed by humans.

FAIR principles were also mentioned. I am not familiar with these. I was told that FAIR comes from the data world We want data world wide to be FAIR.

 

Closing General Session

Closing General Session and Keynote Presentation

The session started with Tara Murray Grove and Amy Burke talking about the conference. Tara recognized members who donated their excess (in person) registration fees to fund scholarships for members facing financial hardships. I applaud these members as well! Thanks!

Tara talked about creating memories that drive us forward. I always create memories and meet new people when I attend an SLA conference. I really enjoyed the Taxonomy Division Happy Hour last night. I met some great people as well as people I only know through emails. Of course, we weren’t in the same room or even time zone, but we were communicating in real time and that felt a bit like ‘meeting’.

The Board of Directors and the SLA staff were recognized as well. They are all working in difficult circumstances and deserve the recognition.

Tara said that this conference was a celebration of community and I think that is true.

Tiffany Lopez came on and talked about the 2021 Annual Conference, which will also be virtual. The theme/destination will be ‘Destination Everywhere’.

Debra Jasper, from Mindset Digital, is described as ”

Debra Jasper works with Fortune 500 organizations to teach their leaders how to make connections in a technologically driven environment. In her closing keynote address at SLA2020, she’ll show you how to:

  • Connect and compete in a socially distanced world;
  • Strengthen your online presence and personal brand;
  • Increase your visibility and showcase your value;
  • Deepen connections using the world’s largest professional network, LinkedIn; and
  • Create compelling thought leadership during this time of uncertainty and anxiety.

Named one of the top 12 female entrepreneurs in North America by Ernst & Young, Debra directed the Kiplinger Program at Ohio State University’s School of Public Affairs, where she launched the world’s first social media fellowship for journalists. She and her colleagues at Mindset Digital have delivered presentations and training to more than 200,000 professionals in the financial, healthcare, tech and hospitality sectors. An international keynote speaker, Debra has given talks in more than a dozen countries, from the Global Internet Conference in Australia to the Ukrainian Council of Ministers. She earned her Ph.D. in Educational Policy and Leadership from Ohio State and wrote her dissertation on the art of powerful micro storytelling Today, tens of thousands of professionals are enrolled in her firm’s high-impact, scalable online programs in social selling and recruiting, writing for mobile, and cybersecurity. ”

She described Mindset Digital as helping firms compete in today’s virtual world.

Debra’s talk was called Small Screen Big Impact. So much of what we knew and was normal has gone away. Virtual is the new reality. It won’t be forever, but it is now. One really big shift that resulted from this change is preparing everything – emails, reports, presentations for the online reality. The focus is on online presence, building powerful presence in an online world.

Debra Jasper slide on interruptions

Debra Jasper slide on interruptions

One thing that we all have to deal with is interruptions. You can control, somewhat, your own interruptions, but not those of people to whom you are presenting. Debra posted a powerful slide that really made me take notice. This is a graphic of what is on the other side of your screen, the things that a presenter cannot see. You have to fight for attention and attention is EVERYTHING in this new virtual world.

We have less time, attention and space.

Debra focused on LinkedIn, because she said that relationships drive results. This is true, which is why I keep telling people that I am looking for a KM/portal manager position. 😉

She gave us 3 steps for improving our online presence:

Step 1: Power up your online presence

  • Google yourself to see what comes up. LinkedIn usually comes up first, because they have a lot of SEO. Are you making a good first impression?
  • Your LinkedIn profile is a microsite of you. It is not a resume.
  • Answer the questions:
    • do I want to work with you?
    • are you credible?
    • do I like you?
    • what will you do for me?
    • can I relate to you?

Basically, I read this list as not about the person whose profile it is, but about the person reading it.

Essentially, your profile should answer the questions:

  • how do you help people like me
  • why should I work with you

Profile should not say what you do, but what you love about what you do. Keep in mind that your visual story matters. For example, choose a background that relates to what you do.

Fast fixes:

  • Photos
    • think about a branded background – some kind of impactful background, even if it isn’t branded can make your profile more compelling
    • consider a profile photo where you are smiling and you have a more compelling background. Show some personality
  • Skip the blah-blah-blah
    • lead from the front. This is about first impressions, which means that the About section is the most powerful real estate in your profile.
    • Tell the story of you.. Be likeable and relatable.
    • Write in the first person
    • resume like summaries are hard to read and hard to get a sense of you
    • create a compelling first person summary that makes an impact

I don’t think people want to think very much, mostly because they have a lot to do and hiring people isn’t always their primary job. I think they want to find the info they need easily.

  • does your profile show you are likable and relatable
  • casual does not mean careless (NO liberrians!). Proofread carefully.

Do you want to meet the person based on their online presence?

  • 3rd Fast Fix: Be personable not personal
    • 1 away from work sentence

Step 2: Power Up Your Network

  • look at your network’s 1st connections
  • advanced search with filters
    • connected to people you know
  • tap the power of introductions
    • you can see who potential influencers know and ask to be introduced by name
  • dislike jargon and corporate speak

Spend time creating a personal note for connection requests

  • can be simple – read recent article, loved our conversation

You are  your brand. Don’t wait for invites

Step 3: Power Up Your Visibility

To inform you must engage

  • like
  • share
  • engage – thoughtful comments, show you care, express information about research and how you feel, share how you feel in general
    • listen and engage

Activity definitely shapes your reputation

  • Activity is visible
  • Be thoughtful
  • Think twice post once

Social Selling Index is something you can look at by Googling. Develop a score between 60-70.

You have to break through the noise.

Questions:

  • Do I have to accept every invitation? No: connect with people you want to know. If you connect and people start pinching me, you can unconnect. When you connect, you are loaning them a little credibility.
  • Should we list everything? Or be selective? Have most relevant experience. You don’t need high school years. Make sure experience is actively written and skimmable- short, organized and skimmable (SOS).
  • For second careers, keep old career info, but say how it informed your work today
  • How can new professionals build their profile: frame research or work they are doing to show relevance. Can show discipline. Get LinkedIn references. Volunteering can be a great addition to a profile.
  • Is it good to highlight volunteer work in areas unrelated to your work? Yes, because it answers what you are doing for others and how you are giving back to the community
  • Will unconnecting give an alert to people? No. Your network will be more valuable if you are connected to people who are valuable to you.
  • Should I connect to my manager and colleagues: yes, but turn off notifications about changes to your profile when you upgrade your profile. This can be a way to show your manager what you are doing
  • possible to overdo it, over post? Use 3-2-1 rule: 3 likes, 2 comments, 1 post a week

They didn’t cover whether to connect to recruiters

This is an important way to showcase our relevance.

I liked this session and it made me think of LinkedIn in a new way.